FAMEME

since 2019 

FAMEME is a character the artist created for the Performa Biennial in 2019. He explores the cultural phenomenon of “influencers” in Western social media alongside celebrity and food trends in a series of live and filmed performances that appropriate the visual and narrative language of reality television. Developed through the character of FAMEME, an Asian billionaire farmer drawn to New York City to promote durian—a thorny, odorous, tropical fruit indigenous to Southeast Asia—the project depicts an outsider’s quest for fame and acceptance in American culture. FAMEME’s ambition draws him to the world of social media influencers and influencer events as he attempts to utilize the latest marketing trend and media obsession for his own capitalist needs.

In 2019, FAMEME opened the "Museum of Durian" in SOHO in New York City, and did a Times Square advertising reveal on the giant billboards in front of the EDITION Hotel at Father Duffy Square.

In 2020 Spring, FAMEME opened the "Durian Exercise Room" at GMoMA (Gyeonggi Museum Of Modern Art) in Ansan City, South Korea.

  • Instagram

Museum of Durian

Wallplay

2019 © Paula Court

Credits

Producer: Bob Kalas / Visual Designer: Peng Guan-Jie  / Museum of Durian Designer: Emma Exley / Museum of Durian Manager: Zoe McNichols / Still Photography: Sliver Chang / Director of Photography: Daniel Rampulla / Adio: Chang Wang / Stylist: Max Ruelas / Makeup Artist: Ayumi Takahashi / Website Designer: Wu I-Yeh / Trailer Video Editor: Mel Hsieh / Music Producer: Missy Mute / Project Assistant: Chang Kang-Hua

FAMEME is organized by Esa Vincenty Nickel (Producing Director, Performa) and Jo Hsiao (TFAM). Co-commissioned with Taipei Fine Arts Museum, with generous support of the Taiwanese Ministry of Culture, Taipei Culture Center in New York, and co-presented with Wallplay.

 Durian Exercise Room

Gyeonggi Museum of Modern Art

2020 ©Gyeonggi Museum of Modern Art
 

Credits

Producer: Minji Kang /  Visual Designer: Peng Guan-Jie / Durian Exercise Room Designer: Yu Cheng-Ta / Still Photography: MW Studio TW (Lin Chieh-Wen and Manbo Key) Stylist: Lin Chih-Chiang / Makeup Artist: Edna Huang

Commissioned by the exhibition Durian Exercise Room at Gyeonggi Museum of Modern Art

© 2020 by Yu Cheng-Ta. All rights reserved.