video installation / 2'15" / 2016
For this project, Yu Cheng-Ta experiments again with strategies that place processes and actors between himself and the presentation of his work. Yu contacted SOLUTIONS, a network of professionals providing custom services across all markets, to work with him on this project. The relationship between artist and agency refracts directorial and creative responsibility throughout the various aspects of the presentation. The stage for this to play out, the booth at the fair, doubles as a showroom of ready-mades — an exercise apparatus — allegorical to the fundamental and topical concerns of presentation. Using the language of advertising, the video recasts illusions of intent to sale.